The Market Match Blog

May 1, 2009 – Philadelphia, PA – TheMarketMatch.com launches and officially ushers in a new generation of data-driven resources for hyper-local businesses at small business prices.

Launching with local consumer market research for over 100 targeted industries, 209 metropolitan areas, and every Zip Code and County in the Continental U.S., TheMarketMatch represents the first on-demand reporting tool providing small businesses and entrepreneurs with actionable insights into their local consumer market at an affordable price. 

TheMarketMatch was created to bridge the gap between information and decision making by providing access to a robust database of 60,000 consumer behaviors through easy 3-step reporting wizards and dynamic, chart-based reports.

Customers of TheMarketMatch can leverage the power of local consumer research to improve business planning in many ways, including the following;
• Segment their local market to create marketing initiatives with the greatest potential ROI
• Identify the advertising types and channels with the greatest potential ROI for their business
• Identify which geographic areas provide the greatest market opportunity for their business
• Identify the demographic segments with the greatest purchasing power for their product or service
• Identify the types of business or franchise chains with the greatest local market opportunity

With easy-to-use, three step reporting wizards businesses can get real-time insights into things such as the demographics of consumers who eat out most often, the Cable TV stations and programs watched most often by consumers who expect to purchase a new car in the next 6 months, the geographic areas with the greatest number of consumers who plan on redoing their kitchen in the next year or the brand of women’s jeans purchased by local consumers.

Understanding that conducting market research is the result of comparing data, TheMarketMatch developed reports that enable unlimited on-the-fly demographic, geographic and consumer behavior customization allowing our customers to
• Look at a different Counties
• Focus on Hispanic purchasing habits
• See how a different brand performs in a specific area

TheMarketMatch was created with one goal, to make effective business planning easy.

To ensure that our customers receive the highest quality insights into their local markets we have established exclusive relationships with major data providers such as Simmons Market Research Bureau, an Experian Company, and Demographics International, publishers of The Media Audit.

To celebrate the TheMarketMatch launch we are inviting small business owners, entrepreneurs and consultants nationwide to take a Free test drive.